Tuesday, April 26, 2011

Dos Equis Wants You to Eat Grasshoppers on Cinco de Mayo

I usually don't write about the hokey promotional event trotted our daily by the liquor companies. But this Cinco De Mayo gimmick was interesting enough to share.

Starting April 28 and running through May 7, Dos Equis will be rolling out the Feast of the Brave food truck, which will doll out gratis tacos filled with—pause—ostrich, veal brain, tongue and chapulines (that's grasshoppers, friend).

The truck will visit various areas of Manhattan, including SoHo, East Village, Meat Packing District, Union Square, Lower East Side, Bryant Park and more.

No comments: